CTI promotes Paul Homenock to chief commercial officer

Composite Technology International named Paul Homenock chief commercial officer on June 11, 2026, elevating a long-time executive as the company pushes deeper into commercial growth, manufacturing partnerships and digital tools. The move signals CTI’s focus on internal leadership development and its broader plan to compete in a consolidating building-products market.

Why it matters: - Paul Homenock’s promotion puts a key internal leader in charge of CTI’s commercial strategy, customer relationships and revenue growth. - The move reinforces CTI’s emphasis on innovation, vertical integration and executive development from within. - CTI is positioning itself to compete as consolidation, talent shifts and digital expectations reshape the building materials market.

What happened: - Composite Technology International promoted Paul Homenock to chief commercial officer on June 11, 2026. - Homenock now oversees commercial strategy, customer relationships and revenue growth initiatives. - CTI announced the move from Sacramento, California.

The details: - Homenock started in the building materials industry in 2003 at Metrie in Chicago. - After relocating to Phoenix, Homenock advanced to territory manager. - Homenock later joined Woodgrain as a sales manager. - Before joining CTI, Homenock completed a dual-degree MBA through an international program based in Paris, France. - Homenock joined CTI in March 2019 as director of business development. - In that role, Homenock led new account growth and worked with COO Bryan Settje on mill development and new product introduction in Southeast Asia. - CTI promoted Homenock to vice president in 2021. - As vice president, Homenock led global manufacturing strategy and key account management as CTI expanded its international footprint. - Griff Reid, CTI’s chief executive officer, said Homenock has been instrumental in shaping CTI’s growth trajectory and that the promotion reflects confidence in his vision. - In the new role, Homenock will focus on strengthening manufacturing partnerships and reinvesting in the mills that support CTI’s quality promise. - Homenock also pointed to digitalization and AI-driven tools as key to improving the customer experience and reducing supply-chain inefficiency. - CTI said Homenock’s appointment supports its focus on innovation, vertical integration and customer value across North America and beyond. - CTI is headquartered in Sacramento and describes itself as a global manufacturing company with a “quality matters” focus. - CTI designs, develops and delivers millwork products for building product manufacturers, distributors and retailers. - CTI said those products include components used in mouldings, frames and jambs. - More information is available on CTI’s website.

Between the lines: - The promotion suggests CTI is betting on operators who can bridge sales, manufacturing and global account management. - Homenock’s comments point to an industry where real-time transparency and digital tools are becoming commercial differentiators. - The emphasis on manufacturing partnerships and mill reinvestment suggests CTI wants to protect product quality while scaling.

What’s next: - Homenock is expected to lead CTI’s next phase of commercial expansion and customer engagement. - CTI will likely keep leaning on internal talent as it executes its innovation and vertical-integration strategy. - Digitalization and AI adoption appear set to play a larger role in how CTI serves customers and manages its supply chain.

The bottom line: - CTI promoted a longtime insider to steer its commercial push at a time when the building-products industry is changing fast.