Mountainland taps Thrive Technologies to rebalance inventory across 42 branches

Mountainland Supply Company has selected Thrive Technologies to use AI to move slow-selling inventory across its 42 branches and cut dead stock. The deal highlights how wholesalers are using faster, ERP-linked inventory tools to improve fill rates without a full supply chain planning overhaul.

Why it matters: - Mountainland is trying to free up cash tied to dead stock while keeping critical parts available across a wide branch network. - Thrive Technologies is positioning its AI inventory tools as a faster alternative to large supply chain planning systems that can take months or years to implement. - The move reflects growing demand among wholesalers for inventory optimization tools that work with existing ERP systems.

What happened: - Mountainland Supply Company selected Thrive Technologies to rebalance inventory across 42 branches. - Mountainland is headquartered in Orem, Utah, and operates locations across six states. - Thrive’s Thermostock Rebalance AI solution will help Mountainland identify slow-moving or excess inventory that can be transferred before it becomes unsellable dead stock. - Thermostock Rebalance integrates with Mountainland’s Epicor Eclipse ERP system.

The details: - Mountainland stocks plumbing, HVAC, hydronics and radiant heat, waterworks and other product lines. - The wholesaler wanted a way to optimize inventory across multiple locations without buying an expensive supply chain planning system. - Thrive’s software analyzes billions of data records to improve the profitability of low-selling SKUs. - The system identifies inventory that is dead at one location but still selling at another. - Buyers can configure and prioritize transfers, including sending stock to the nearest location first. - The platform also pinpoints locations with the strongest demand based on the type, breadth and recency of customer purchasing behavior. - Mountainland said it is already seeing early returns from reduced dead stock. - Matt Scott, Mountainland’s director of inventory, said Thrive’s team understands distribution inventory and implementation requirements. - Thrive says its broader inventory platform is designed to work within weeks and to integrate closely with client ERP systems.

Between the lines: - Wholesalers often carry tens of thousands of SKUs, making manual review of stocking levels difficult. - That complexity can drive dead stock and lower fill rates when inventory sits in the wrong branch. - Thrive is using those pain points to sell AI as a practical operations tool, not a long transformation project. - Mountainland’s branch footprint and broad catalog make it a strong use case for location-to-location inventory balancing.

What's next: - Mountainland plans to continue using Thermostock Rebalance to reduce dead stock and improve how inventory is distributed across branches. - Thrive will likely use the Mountainland deployment as another example of its inventory optimization offering for wholesalers. - Mountainland’s results will help show whether AI-driven transfers can improve profitability without major systems replacement.

The bottom line: - Mountainland is betting that AI-powered inventory rebalancing can cut waste, protect availability and boost profitability faster than traditional supply chain planning software.