Innovative Technology adds Luciditi digital ID checks to MyCheckr

Innovative Technology has partnered with Luciditi to let retailers validate digital ID credentials on the same MyCheckr device used for anonymous age estimation. The move comes as digital proof of age is now legally accepted for alcohol sales in England and Wales, with more UK age-verification rules coming in 2027.

Why it matters: - The partnership gives retailers one workflow for age estimation and digital ID verification at the point of sale. - The integration is aimed at faster age checks for alcohol and other age-restricted sales in stores, pubs and hospitality venues. - The timing aligns with expanding UK rules on age verification for alcohol, tobacco, vaping and energy drinks.

What happened: - Innovative Technology Ltd, the developer of the MyCheckr age estimation device, announced a partnership with Luciditi, a certified Digital Verification Service Provider. - The collaboration lets customers validate a digital ID on the same MyCheckr device used for anonymous age estimation. - John Vallis, senior business development manager at Innovative Technology, said MyCheckr can now estimate age and validate a digital age credential in a single transaction. - The company said the integration is designed for assisted checkout use, where staff can ask a customer to present a digital ID to MyCheckr if age estimation suggests the customer is under 25.

The details: - MyCheckr already performs anonymous age estimation. - The updated workflow also validates a customer’s digital ID age credential on the spot. - The system does not require staff to use a separate smartphone, tablet or additional device. - Vallis said age estimation technology alone cannot be used to automate alcohol sales. - Vallis said digital proof of age is now legally accepted for alcohol sales in England and Wales. - Philip Young, co-founder and CTO of Luciditi, said embedding certified digital ID verification inside MyCheckr gives retailers a single, trusted age-assurance solution. - Young said the customer experience is fast, private and secure, with no ID photo, no date of birth and no tracking. - Innovative Technology said the workflow is simple for retailers, publicans and hospitality staff. - Luciditi is a certified DVSP, which lets businesses accept and validate Digital ID credentials. - Innovative Technology said MyCheckr is a point-of-sale device that supports retailers, publicans and hospitality staff managing age-restricted sales. - The company said the device provides fast, anonymous age estimation. - The partnership is positioned for use where a customer prefers to use a digital ID instead of physical identification. - More information is available in the company's announcement.

Between the lines: - The deal shows digital identity and age assurance are moving closer together in retail compliance workflows. - The single-device approach could reduce friction for staff while making digital ID use more practical for customers. - The announcement also signals that age checks are becoming more important as UK rules tighten across multiple product categories.

What's next: - Further legislation affecting tobacco and vaping products is due in January 2027. - Age restrictions on high-caffeine energy drink sales in England are due in April 2027. - Innovative Technology and Luciditi appear to be targeting broader demand for fast digital age verification across retail and hospitality.